In this episode of SMB Cast, Alex Distadio, a global sales leader with 20+ years of experience who worked at Microsoft, Oracle and Taboola, dives into the customer journey for SMBs. Learn how to map every touchpoint, align your team, and optimize the process to increase conversions, retention, and long-term customer value.

Whether you’re an SDR, account executive, or SMB leader, this episode gives actionable insights and real-world examples to master the journey from awareness to loyalty.