The Purpose Project

Episode 2 - Urban Reform: The Journey, The Mission, and The Challenges Part 1


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In this episode of The Purpose Project, I sit down with my business partner, Dean Ashton, to talk all things Urban Reform. We dive into our backgrounds, how we met, and why we decided to join forces.

We share the story of Urban Reform—why it started, what it stands for, and how our mission is all about empowering people to take ownership. Along the way, we open up about the challenges we’ve faced (including a few that almost stopped us in our tracks) and reflect on the fond memories of our early days building this together.

It’s a candid and inspiring conversation about passion, purpose, and perseverance. Don’t miss it!

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The Purpose ProjectBy Ricky Gibbins