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Episode 2: Using the book Beyond Reason to build stronger client relationships
In Episode 2, we discuss the book Beyond Reason and how it has the potential to strengthen advisors' client relationships. We talk about the book's 5 core emotional triggers (Appreciation, Affiliation, Autonomy, Status, Role) and how using them properly can turn clients into advocates.
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By Paul Hewitt & Steve RumseyIn Episode 2, we discuss the book Beyond Reason and how it has the potential to strengthen advisors' client relationships. We talk about the book's 5 core emotional triggers (Appreciation, Affiliation, Autonomy, Status, Role) and how using them properly can turn clients into advocates.