This episode sees the show's first guest: Veronica (V) Holmes. It was an absolute coup securing V as our first guest, with V genuinely being known as one of the best Marketing Operations consultants in both the Northern and Southern Hemisphere.

V has almost 20 years of experience working across the spectrum of marketing technology as a marketing automation and CRM consultant, working in-house for some of the large software vendors and also client-side as a marketing director.

Ben and James quiz V all about why the professional services industry has a penchant for lacking foundational marketing and sales technology, the lack of skills and maturity in certain areas and how can you best get stakeholder buy-in on your transformation journey.