Creating a culture of entrepreneurship is a defining ‘success factor’ of businesses that innovate to grow. That’s according to Dr Lawrence Dooley, an enterprise and innovation expert from University College Cork.

Sitting down with InterTradeIreland for its latest ‘Innovation Station’ podcast episode, the leading lecturer makes innovation tangible for the small business owner, explaining in a masterclass at Queen’s University Belfast that businesses who embrace the ‘centrality of the entrepreneur’ and are close to market, develop a ‘sixth sense’ and can spot the needs of customers before they become apparent to customers themselves.