If you checked us out in Episode #1, you might still be asking yourself, “What is a Brand Archetype?”  Kevin and Amy introduce listeners to the concept of using Archetypes to create powerful, emotion-based brand strategies for any type of business.

What is an archetype?

How does a business choose one?

Once chosen, how do you implement it?

Find out the answers to these and many more branding questions in this podcast.

Your next steps…

Visit the Archetypes Page to learn about the 12 main Archetypes.

Take the Archetypes Questionnaire to see which one(s) match closest to your business culture. It’s FREE!

Thanks for listening.

Next episode: Brand vs. Identity