Supply chain. Everyone talks about it. Few people agree on where it actually starts and ends.

In episode two Keith and Dan get into the detail — unpacking one of the most misunderstood questions in ecommerce and operations.

Dan breaks it down to three questions every founder and ops leader should be asking before anything else: when, what and how much. Get those wrong and everything downstream suffers.

If you're running an ecommerce business, managing procurement, or just trying to get your operation under control, this one will make you think differently about where your real problems begin.