We know that marketing techniques are used to 'persuade' us to buy stuff we don't really need.  More recently, as we've become more eco aware, brands are tripping over themselves to persuade us that they are green, a strategy known as 'green washing'.

In this episode our host Jo Salter interviews Sian Conway-Wood, a marketing strategist and author, who explains more and gives us some tips on how to uncover some of the key strategies that are persuading us to part with our money.