The Effective Business Communication Playbook

Episode 2: Who are we speaking with and what do they need from us?


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In our business communication, we tend to jump into our sales pitch or teaching too early without first considering what our audience is thinking or worrying about. Finding out what our audience needs and concerns are provide a great place to start to make that communication connection.  

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The Effective Business Communication PlaybookBy Severino R. Sarmenta Jr. PhD