ēlia's doors opened 9 years ago as the 1st clean ingredient spa in the area. This was no small feat as the beauty industry was not paying much attention to ingredients yet. My personal journey started in 2008 after my 1st son was born and I've been on this journey for a long time. There was a vast amount of trial and error the first several years. Hint...coconut oil is NOT hydrating, it actually dehydrates your skin! It's also never too late to start using clean ingredients.  If we've ever talked about clean living then you know that I use the phrase "you don't know what you don't know". Education is the key that unlocks the world. Once you have the information you can now make an informed decision. At ēlia, we do our best to make clean living as easy as possible. I do the research for you and dig into all the nitty gritty of product formulation to ensure we are bringing effective and clean ingredients to you.