Wellness Marketing 101

Episode 2 Why I Started This Podcast for Wellness Entrepreneurs

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In this episode of Wellness Marketing 101, I dive into the why behind launching my business and this podcast. I share my mission to support purpose-driven health and wellness entrepreneurs and explain why marketing should empower—not manipulate—your audience. Discover how value-driven strategies can set your brand apart in a saturated market, and why understanding your “why” and your ideal customer is the foundation of your business.

What You’ll Learn:

  • Why I started Black Sea Advanced Marketing Solutions
  • The shift from manipulative marketing to values-based connection
  • What the #CancelKelloggs movement teaches us about modern consumers
  • The importance of building a solid marketing foundation before diving into tactics
  • How to identify and communicate your brand’s value proposition
  • Why knowing your ideal customer is critical to your success
  • The analogy of marketing like building a house—start with the foundation

    • Connect With me:

    • 📧 Email: [email protected]
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      Wellness Marketing 101By Boryana Dimitrova