Brite Ideas

Episode 2: Why Strategy Matters

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For the second episode of Brite Ideas, we invited Andy Shaindlin, Vice President for Alumni Relations at Brown University, to discuss the importance of strategy.

Strategy has always been important to alumni relations programs, but it has now become indispensable to reevaluate current strategies and perhaps even reimagine new ones.

Listen as Andy and host, Sandra Rincón, discuss:

  • The definition of strategy,
  • why strategy matters,
  • the best way to develop a strategy roadmap,
  • how to build a "case for support" for alumni relations strategy and engage internal stakeholders in the process,
  • and more.
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