Imagine, you are leading the Communication team of Coca Cola, and you receive news during Christmas eve that 3 of your products out of 5 million have been contaminated with poison. What method and what madness would you need to handle such a crisis. Let's hear it from someone who did it, and much more in her elaborate career as the Communication Director of Coca Cola, managing 26 countries in Europe. Please welcome Anastasia Sideri.