I'm joined in this podcast by Jo Milmine, award-winning podcast host of Shiny Bees and business coach from Business Without The Bollocks. 

Jo joins me for a brew and we discuss: 

• Doing business without a proper website
• How using a previous career can help with your content
• Why your hobbies can help attract the right customers.
• Being yourself and not trying to do what your competition is doing.
• How to use a podcast to market your business
• Why not doing as your told can work for you and marketing with less content is a strategy that can work.
• Building an audience that is engaged and committed to what you sell.
• Giving people what they need is more important than giving them what you want.
• And why not following the rules and even breaking them can make for great content that converts.

Jo Milmine consistently puts her values and ideals at the heart of her business and that gives something good back to the world.  

And we have a debate on the great British brew.

Listen to Jo's podcast here.

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