Value-driven Marketing

Episode #2 with Miruna Dragomir, Planable

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How to drive value and attention in the crowded space of marketing technology. With Miruna Dragomir, CMO at Planable, a content collaboration platform for social media teams.

Listen to discover:

  • How Planable creates value for their customers and audience, through their marketing
  • Why value creation has to intersect with what you do as a business - and how to keep your team accountable
  • How Miruna and her team balance building for the long run with bringing short term ROI
  • Mistakes to avoid and how you can stand out in a crowded market


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    Value-driven MarketingBy Elena Iordache Stoica