UGC can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

Is there a discernible theme in the photos Twitter followers are uploading? Do they align with how your organization or brand wants to be perceived? When launching a UGC campaign, don't forget to align your audience, channel, and format to ensure your users are motivated to contribute and not just running a campaign just for the heck of it.

Discover what makes your audience excited to create content and engage with your company, and use this knowledge to bake personalization into your marketing initiatives. It'll help you develop an online community that strengthens the customer/brand relationship.

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