Highlight Quotes

KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests

"Below the waterline, there are all kinds of costs that are imposed on the organization by one-off design requests that aren't so easy to measure as minutes that can be translated into dollars."

KEVIN: A simple creative services intake form

"As an in-house agency, it would be extremely useful to develop a simple form crafted in the language that a local marketer can understand and that's designed specifically for those simple one-off requests."

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

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