I visited Bronner's, The World's Largest Christmas Store in Frankenmuth, MI.  Dietrich Bronner, Product Development Manager and the grandson of founder Wally Bronner, gave me a behind the scenes look at Bronner's.  We talked history, designing new product line, collaboration between creative teams, fun facts about Bronner's, upcoming product line, and so much more!  Just a heads up, you need to tour the store 3 times to really get the full effect.  Enjoy!