We sit down with Sterling Lanier at the National Innovation Summit to talk about Tonic, a "[revolutionary] medical data collection" tool making the collection process "patient-friendly and less chore-like". Sterling shares the benefits of using Tonic as well as the challenges of starting a new company.

"Mr. Sterling Lanier serves as the Chief Executive Officer of Tonic Solutions, LLC. Prior to co-founding Tonic, Mr. Lanier founded and ran Chatter, one of the leading market research firms in the country and where he helped perfect many of the data collection practices in use today. Mr. Lanier has particular expertise in healthcare, having worked extensively with organizations such as GlaxoSmithKline, Johnson & Johnson, LifeCell, KCI, and the University of California Medical System. Prior to founding Chatter, Mr. Lanier was a senior consultant at management consultancies Prophet and Tattoo. He holds a BA from Duke University and an MBA from the Anderson School at UCLA." - Business Week.

Music Attribution: Desperately Happy by The Prefab Messiahs is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License.