In this episode of '11 Minutes with Octane11', co-hosts Dan Rosenberg and Stephany Lang dive into the complexities of B2B marketing measurement with guest Christie Johansen-Pinney. They discuss the challenges of long sales cycles, multi-faceted attribution, and the disconnect between marketing and sales teams. Tune in for insights on improving data alignment, account-based insights, and effective measurement strategies to enhance your B2B marketing efforts.

00:33 Focus on ABM Reporting

01:38 Welcome Christie Johansen-Pinney

01:46 Complexity of B2B Measurement

04:05 Tools and Techniques

09:22 Evaluating Channel Performance

14:08 Advice for B2B Marketers

15:11 Conclusion and Wrap-Up