Carbon mitigation technology is getting a lot of attention and relatively new area of carbon capture, Direct Air Capture (DAC), has the unique advantage of potentially reducing the CO2 produced in the past. But because air has only 0.04% CO2, the economics of recovery are challenging, and we discuss why it is likely to remain uneconomical at scale for at least a decade. These same technologies, however, applied at the point source from industrial sources are feasible at USD 40 per tonne CO2 and headed lower. At these costs, capture and storage cost is nearly half the price of carbon in Europe, indicating huge potential in the market.  

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