Dr. Joseph Massey is the Co-Founder of DigitalBeef, LLC® and serves as the CEO. Dr. Massey has over 30 years of experience starting and retooling technology-based agriculture companies. Dr. Massey founded Granada Genetics, an embryo transfer company, in the late 70’s that became one of the world largest suppliers of embryos and embryo transfer services. Dr. Massey co-founded Genmark Inc., a DNA-based company that developed the first DNA parentage test for cattle and other animals which is still the basis of today’s parentage test. Dr. Massey has also served 8 years with the International Brangus Breeders Association where he assisted in the restructure of the association and launched the Genetic Performance Solutions (GPS). Dr. Massey can be reached via email at [email protected].