This week on The Whiskey Morgue Podcast, I sit down with Justin Ware — producer and co-founder of Find Familiar Spirits, the creative force behind the fantasy-inspired Quest’s End and the hauntingly immersive Macabre Spirits.

We dive into how Justin and Matthew Lillard built entire worlds around their whiskies, blending storytelling, art, and community into every bottle. From the origins of Dawn of the Unbound Gods to collaborations with horror-rockers Ice Nine Kills, we also explore how fandom plays a central role in shaping their growing universe — where drinkers become part of the story itself. Whether you’re a D&D fan or a horror lover, this episode proves that the magic happens when creativity, authenticity, and craft collide.

Check out: Find Familiar Spirits

Follow: @macabrespirits

Watch: Find Familiar Spirits on YouTube

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Follow: @whiskeymorgue

Check out the merch: www.whiskeymorgue.com