Ridam Gulati is the Co-founder & CEO of Giden. Born and raised in India, he was surrounded by decorative hardware at his father's business. Profoundly influenced by his father's work, he has been actively involved in the home design industry for the past 5 years with his family business, a luxury home lifestyle brand MYOH as a brand and strategy manager. After realizing the industry's gaps from a marketing & advertising lens, he was frustrated by how the traditional methods of bringing brand awareness were no longer applicable to new emerging brands in the industry. He saw an opportunity and predicted how brands and designers would collaborate and add more value to their vendor/buyer relationship. He pursues, helping interior designers monetize their influence on social media while helping brands tap into customer lead sales by using video reviews from their customers to increase conversions. His goal is to help designers parlay their projects into a profitable personal brand as influencers and community ambassadors for the brands they work with.

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Learn:

• How to monetize your Influence as an Interior Designer

• How to use data to convert more leads

• How to get more brand collaboration

• The difference between PR and social

• How to Trigger Emotional Responses in Your Audience

• Best Email Management Tools & Practices

• How to grow your social audiences

Guest: Ridam Gulati (www.giden.co @gidenmedia)

Host: Cynthia Soda (Instagram: @sodapopdesigninc)

Co-host: Allie Johnson (Instagram: @allieejohnson)

Co-host: Madyson Johnson (Instagram: @madyjohnson)

Executive Producer: Phil Talledes (Instagram: @pnt_creative)