In this powerful and eye-opening episode, Debi sits down with Cannabis Chemist and educator Alex Eckman to explore real science and lived experience in the world of cannabinoid therapies. From his early dispensary days to his cutting-edge lab research, Alex takes us behind the scenes of everything from the myth of “Sativa vs. Indica” to the risks hidden in vape cartridges — and why the method of consumption matters.

Whether you’re a curious consumer, a health provider, or someone searching for safer alternatives, this conversation is full of lightbulb moments. We talk about minor cannabinoids, emerging research, and how to approach Cannabis use with intention, education, and safety first.

You’ll walk away understanding how to separate hype from helpful and why education around the endocannabinoid system is long overdue in medical training.

Alex is the Co-founder and CEO of Higher State Brands and a graduate of Lake Superior State University’s groundbreaking B.S. in Cannabis Chemistry program. With nearly a decade of experience across retail, extraction, and brand development, he blends scientific expertise with startup energy to drive bold innovation in the Cannabis space. A dedicated educator and former President of the LSSU Cannabis Club, Alex has led campus reform and mentored future leaders while conducting original research on vape safety. Today, he’s building smarter products, platforms, and conversations that challenge the stigma and elevate the industry.

Connect with Alex: 

About Effective Cannabis

The Effective Cannabis mission is to centralize quality, accurate, fact-based education through collaborative work with other certified Cannabis educators, health coaches, patients, and professionals. 

Debi Wimberley, host, spearheads the advancement of this crucial dialogue.

Sign up for the Effective Cannabis newsletter to receive monthly articles that could transform the trajectory of your health AND receive the free Inner-Healing E-Book https://www.effectivenewsletter.com/debiwimberley 

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Watch Effective Cannabis YouTube here                                      https://youtube.com/@effectivecannabis 

About Debi

A genuine trailblazer, Debi is committed to revolutionizing the discourse surrounding Medical Cannabis. Collaborating with certified Cannabis educators, health coaches, scientists, and medical professionals, she endeavors to centralize high-quality, accurate, and fact-based education. 

Debi is a certified professional communicator and content creator specializing in Cannabis. 

You can view her TEDxTalk here 

Debi’s Book “ECHO This” order here 

Medical Disclaimer

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