Special guest, <a href="https://twitter.com/AmandaMGoetz">Amanda Goetz</a>, Vice President of Marketing for <a href="https://theknotww.com?utm_source=thoughtfeeder&utm_campaign=ep20" class="rank-math-link">The Knot Worldwide</a>, joins <a href="https://jsstansel.com?utm_source=thoughtfeeder&utm_campaign=ep20">Jon-Stephen Stansel</a> and <a href="https://joelgoodman.co?utm_source=thoughtfeeder&utm_campaign=ep20">Joel Goodman</a> to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.

Special guest, Amanda Goetz, Vice President of Marketing for The Knot Worldwide, joins Jon-Stephen Stansel and Joel Goodman to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.

Special guest, <a href="https://twitter.com/AmandaMGoetz" rel="noopener noreferrer">Amanda Goetz</a>, Vice President of Marketing for <a href="https://theknotww.com?utm_source=thoughtfeeder&amp;utm_campaign=ep20" rel="noopener noreferrer">The Knot Worldwide</a>, joins <a href="https://jsstansel.com?utm_source=thoughtfeeder&amp;utm_campaign=ep20" rel="noopener noreferrer">Jon-Stephen Stansel</a> and <a href="https://joelgoodman.co?utm_source=thoughtfeeder&amp;utm_campaign=ep20" rel="noopener noreferrer">Joel Goodman</a> to discuss how important values-based goal setting is to any organization's health. How does the wedding industry apply to higher ed? Listen to find out.

Episode 20: How To Set Goals Beyond the Mission Statement

Deep thoughts, critique, and solutions for higher education digital marketers. Joel Goodman and Jon-Stephen Stansel host this program that questions the status quo of digital marketing in higher ed and makes recommendations for progressing and improving every institution's efforts.

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Episode 20: How To Set Goals Beyond the Mission Statement

Episode 20: How To Set Goals Beyond the Mission Statement

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Appendix B