Legends of Media Research

Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)


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Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting.  Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner.  It's an episode packed with life lessons.

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Legends of Media ResearchBy Duane Varan

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