Corey and Deane discuss a high-level philosophy of back-end development.

Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

The Web Project Guide (webproject.guide) podcast is sponsored by Blend Interactive, a web strategy, design, and development firm dedicated to guiding teams through complicated web and content problems, from content strategy and design to CMS implementation and support.

Read Chapter 20: Implement the Back-end Functionality.

Show Notes:

• David Knipe’s Blog — david-tec.com
• Optimizely
• "Empathy: Content Strategy's Hidden Deliverable" - CS Forum 2012
• “Yak Shaving Day” — Ren and Stimpy