Floral Shop Podcast

Episode 20: Jerry Williamson’s 30-Year Legacy

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Show Notes:

  • Introduction to Jerry Williamson and his journey from hotel catering to floristry
  • How Jerry’s passion for flowers led him to manage a floral department and eventually buy Bishop’s Flowers
  • Transitioning from a partnership to becoming the sole owner of Bishop’s Flowers
  • The challenges and strategies of running a small floral business in Alabama
  • Jerry’s approach to advertising, focusing on community engagement through donations rather than traditional ads
  • The impact of online sales on Bishop’s Flowers and the importance of a user-friendly website
  • Insights into customer spending habits and how online sales differ from walk-ins
  • Jerry’s thoughts on employee management, training, and the importance of having a skilled team
  • The significance of weddings in the business and the shift towards smaller, more manageable events
  • Jerry’s approach to social media and how it plays a role in connecting with customers
  • Tips on effective networking and how it contributes to business growth
  • The story behind the memorable boot arrangement and the emotional side of floral design
    • This episode features an interview with:

    JERRY WILLIAMSON

    Owner of Bishop’s Flowers

    Jerry Williamson is the owner and creative force behind Bishop’s Flowers, a beloved floral shop in Huntsville, Alabama. With a background in hotel catering, Jerry’s love for flowers grew organically, leading him to take over and eventually own the business. 

    Over the past 30 years, Jerry has transformed Bishop’s Flowers into a thriving floral shop known for its unique designs and community involvement. His journey from catering to floristry highlights his passion for the art of flowers and his commitment to providing exceptional service to his customers.

    Important Links and resources mentioned:

    Bishop’s Flowers Website

    Follow Bishop’s Flowers on Social Media:

    Instagram

    Facebook

    diving deeper:

     

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    Floral Shop PodcastBy Ziv Raviv