PrintIsBack Podcast

๐ŸŽฅ Episode 20 โ€ข ๐—ฃ๐—ฟ๐—ถ๐—ป๐˜ ๐—ฅ๐—ฒ๐—ฑ๐—ฒ๐—ณ๐—ถ๐—ป๐—ฒ๐—ฑ โ€ข ๐—”๐—œ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฟ๐—ฒ ๐˜€๐—ต๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐˜‚๐—ฝ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ.


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Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired.

To understand what it actually means for our industry, we built a working proof of concept.ย  Here's what we learned.ย 

#PRINTisback podcast - Episode 20

  • ๐˜๐˜ถ๐˜ญ๐˜ญ ๐˜ฆ๐˜ฑ๐˜ช๐˜ด๐˜ฐ๐˜ฅ๐˜ฆ

*Disclamer ! - offline Demo pricing only - not indicative of actual market rates.

Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data.

For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.

Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence.

While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world.

The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.

๐Ÿ’ฌ Working on this? Thinking about it? Not convinced yet?ย 

Tag someone who needs to hear this! - This conversation is just getting started.

ยฉWeber&Michiels

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PrintIsBack PodcastBy Weber and Michiels