Social commerce platform TikTok Shop has experienced significant growth since its launch in 2022, when ByteDance, TikTok's parent company, began beta testing a dedicated e-commerce platform in the United Kingdom and several Southeast Asian countries. It launched globally in September 2023 and ever since has been a favorite of emerging brands looking to scale up their direct-to-consumer efforts. 

In this episode, ECRM’s Joseph Tarnowski sat down with Maximilian Burianek, TikTok Shop Lead - Germany at ECRM’s European Sessions in Frankfurt, to discuss how brands can succeed on the platform. 

Among the topics they discussed are: 

• How TikTok Shop closes the loop of browsing, product selection, checkout, and becoming an advocate 
• The four native ways TikTok Shop encourages users to browse and buy 
• Three strategies for success on TikTok Shop: Product Strategy, Live Strategy & The Full Ecosystem 
• How to amplify campaigns with campaigns and advertising 
• Working with creators for content that sells 
• TikTok Shop’s fulfillment options 
• Three ways of uploading and managing your product catalog 

 Maximilian shares lots of best practices and success stories of brands that have used the platform to reach new audiences and grow sales.