This episode of Brainwaves & Breakthroughs explores the Red Bull phenomenon, going beyond the energy drink to uncover its unique business model and groundbreaking marketing strategies. We delve into Red Bull's rise from humble beginnings to a global empire, examining its association with extreme sports and the science behind its "gives you wings" slogan. The episode also tackles health concerns and controversies surrounding energy drinks, separating hype from fact. Join us for a fascinating look at the impact of this iconic beverage on our culture, our bodies, and our brains.