Steve Cho co-heads up Mech Play, a web3 gaming fund for Mechanism Capital. Prior to Mechanism, Steve was focused on growing the games business for the App Store. He was the subject matter expert on NFTs and blockchain technologies for the store and helped inform and educate other parts of Apple as well including App Review, Apple Pay, and Apple Music to name a few. He also focused on User Generated Content experiences and performance marketing. Before Apple, Steve lead business development efforts at two startups, both in mobile ad technology. In 2013, it was at his first startup, Kiip, where he discovered Bitcoin and has been coin collecting ever since.

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