Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the future of hotel loyalty programs… The link to the complete article can be found at theloyaltyminute.com

Smart hospitality companies are adapting their programs to offer reward for more than just hotel night stays.

A Company that really gets it is Hyatt and the world of Hyatt loyalty program. Skift conducted an interview with Amy Weinberg and it was truly fascinating to hear how a company like Hyatt thinks about their loyalty program.  They They conduct a  listening based approach and are continually evolving to see what's most important to their guests. in doing so they form strategic relationships with several key partners that allow their guests to earn rewards in the world of Hyatt even when they're not staying overnight at one of Hyatt’s properties.  that's smart and innovative.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!