Brand Archetypes

Episode 20 – The Innocent (or Angel)


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Listen this week as Kevin and Amy calm down and bring everything down to a peaceful and easy level. They reminisce about their childhood, and family values and don’t use any jargon or lingo. The Innocent brand is all about making things simple, happy, and optimistic. It brings things back to simpler times and offers a…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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