Joel Price stumbled upon the podcast two years ago.  He had just taken the leap out of corporate and bought the LAZY TROUT MARKET and LODGE in Greer, AZ.  It was an enormous jump into the great unknown.  He walked away from a steady paycheck and took on a little shop at a wide-spot in the road. We had to catch up with him and get the update on how many cases of Bud Light he's sold to weary anglers.  Joel Price is the CEO of himself.  How many of us can say that?