In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, CEO, Revere to chat about everything from why you should be starting with your business vision to the key to tailoring your plans to your C-suite and much more.

But that’s not all. We also explore smart budgeting moves every marketer should be making. If you’re not already setting aside a slice of your budget for creative, in-the-moment opportunities, you’ll definitely rethink your approach after this episode.

If you’re looking to become the commercial marketer, we highly recommend listening to this week’s episode. Plus, you can check out our Commercial Marketing Guide: https://www.b2bmarketing.net/reports/b2b-commercial-marketer-skills-guide/