Many years ago, Scott McKain's two vocations -- as a professional speaker to business groups...and, as a movie reviewer syndicated to 80 television stations across the U.S., Canada, and Australia -- came together to form a unique business philosophy:  that ALL business is, in fact, SHOW business.  The next several episodes of PROJECT DISTINCT will take those ideas and show you how the entertainment industry is able to capture our imagination and create distinction -- and how YOU can, too!