What if you have a partner who shares your passion for your business? A team that helps you strategize, mitigate risks, and bring your business to the next level. Enter South Col, an eCommerce accelerator that does not only infuse working capital into your business but also brings in 15 years of combined experience in investment banking, finance, operations, and sales and marketing. If you want to rapidly scale with a strong team behind you, join Scott and Chris Shipferling, South Col’s founding partner, as they tell you the answers to the test on this juicy podcast. Episode Notes: 00:40 - Chris Shipferling Introduction 01:30 - How Companies Pivot and Evolve 04:20 - Venture Run-Up and Run-Down 06:00 - Amazon Sellers Reverting to the Mean 07:35 - How E-Commerce Benefited From the Pandemic 08:10 - Help With Capital and Strategy “Product is king, period. There’s no other way to slice it or dice it.” - Chris Shipferling 10:35 - How To Succeed on Amazon Without Being Lucky “I don’t think you’ll win unless you specialize” - Scott 13:30 - What is South Col 15:55 - The Ultimate Exit 18:50 - Why Surround Yourself With Smart People Website: https://www.southcol.co/ LinkedIn: linkedin.com/in/chrisshipferling Related Post: What’s Up With Subcategories