Scaling Emerging Beauty

Episode 201: Rebranding & Building a Sustainable Brand


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Soapbox was created in 2010 while founder, David was still in undergrad. Throughout the company's existence, they have made a number of changes including two different rebrands. One thing has remained throughout: their commitment to sustainability. This episode includes the pros and cons of rebranding and some pitfalls and learnings on packaging.

Guest Speaker: David Simnick

Check out Soapbox at https://www.soapboxsoaps.com/

 

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Scaling Emerging BeautyBy Monique Hutcherson Benoit