Hello Pups and Kittens, welcome back to The Groomer Next Door Podcast. This week we're so fortunate to have Chelsea Kent on the podcast. Chelsea is one of the most interesting ladies I have been fortunate to speak with.

Hero’s Pets is a leading retailer in the natural pet supplies market. Founded in 2007 in Littleton, Colorado, the company operates a retail store that offers more than 6,500 products from local and ethical national and international manufacturers in the natural, organic, and eco-friendly pet supply market. Our website is currently being professionally redone and we will soon have an online store soon too!

With 13 years of extensive nutritional research and experience in the pet industry, Chelsea Kent developed a diverse, comprehensive education and perspective in holistic nutrition and product integrity by working closely with the owners of multitudes of holistic pet companies and complimentary medicine practitioners including Nutritional Biochemists, Nutritionists, Microbiologists, Veterinarians and many more.

Working as a product rep in the pet food industry taught Chelsea that good information must be found at the source, from the owners of the companies, and not from the reps. Upon understanding the rules, regulations, and practices in the pet food industry, Chelsea and her mother, Kathy, decided to open Hero’s Pets with the intention of creating a place where consumers can come to trust that the products don’t just SAY they are quality but have verified their claims through documentation and evidence.

Founded in 2007, Chelsea and Kathy were the only employee’s for the first several years of business.

With a passion for pets, research, and spreading their message of whole food nutrition and higher standards they created a loyal customer base that necessitated the hiring of their incredible, well educated, empathetic staff. There is now a com- bined base of 54 years of animal nutrition and behavioral knowledge among the staff of Hero’s Pets. This standard of excellence and commitment to education fuels the future growth of Hero’s Pets with a focus on setting new standards for the entire pet supply industry.

Hero’s Pets philosophy takes all aspects of health into consideration including nutrition, behavior, treats/chews, environmental factors, vaccine and medication history, exercise and home life. At the heart of our mission, even beyond offering healthful and eco-friendly pet products, lies a desire to impact our community via education and responsible consumerism. Hero’s Pets continues to partner with local businesses in an effort to seek truth, demand quality, choose health, and shop local.

The mission of Hero‘s PETS (Planetary and Ecologically Trusted Supplies) is to raise public awareness of the impact consumer decisions have not only on our own lives, but on our community and our world. We carry only natural products from morally-conscious companies, and strive to support other independent companies in Colorado and around the US.

At Hero’s Pets, we believe that your pet’s health depends on more than just their diet or environment. To achieve health and balance, we take into account their diet, treats, toys, chews, behavior, training, bonding, physical and mental exercise, play, environment and overall life experience. We think that to be truly healthy they must also be truly holistic. Our intensive consultation process helps us walk through all those details to determine what works best for your pets health, your family’s happiness and your budget.

The Food Regulation Facts Alliance was created to provide holistic minded consumers, independent retailers and small holistic manufacturers a voice within the Pet and Agricultural Feed Industry. Becoming a Consumer with FRFA will allow you access to complete educational articles posted by FRFA. Becoming an Advocate, Sponsor or Guru will provide you with varying levels of education, interaction, contribution and one-on-one support with FRFA. To access full articles please become a member of the Food Regulation Facts Alliance. 100% of member fees go toward effecting positive change in the Pet and Agricultural Feed Industry through Regulatory channels. Without funds, the industry rules, definitions and regulations will not change and/or will continue down their current path, allowing these types of unethical ingredients into our pet and feed animal supplies. Please become a member if you want to support the cause of creating change and making this industry a better place. Thank you for supporting our cause