In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books.

Time Stamps:

00:00 – Introduction and launch day excitement

01:15 – Why book marketing is a long game

03:10 – Production phase: from Word doc to real book

06:20 – Assembling the book team and cover design decisions

09:45 – Launch planning: email sequences, tech prep, and strategy

12:00 – Updating the book content and structure for a new edition

16:30 – Using the book as a business asset and funnel

19:00 – Final reflections, key takeaways, and launch invitation

Keywords:

book launch, book marketing, behind the scenes, book production, copy editing, typesetting, cover design, book team, publishing strategy, self-publishing, hybrid publishing, author platform, book funnel, book promotion, book update, marketing strategy

Resources Mentioned:

Write.Publish.Market., 3rd Edition: www.jodibrandoneditorial.com/book

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1xd0QusQZh1Nrox6i0-NBhRyfITKwFmMwtNjPv2GkYt0/edit?usp=sharing