In this segment of the Sinister series, Darren outlines a critical yet detrimental milestone in today's UX culture — the redefining of UX. Darren explains how and when it happened, what the various segments mean to people across the discipline, and what we need to do in order to overcome the associated challenges.

Check out the new World of UX website at https://www.worldoux.com.

Visit the UX Uncensored blog at https://uxuncensored.medium.com.

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