Gene M. Lugat, EVP of National Production Strategies & Multicultural Lending at PrimeLending, talks about Retaining Top Producers: Strategies that Work. Highlights include: execution on price and product is key; importance of live sales rallies; pricing strategies for FTHB and the hot topics of education and coaching for top producers. Gene has more than 36 years in the industry and has held a wide range of national roles in the MBA. Recently, Gene was recognized as a mortgage trailblazer and was awarded the 2022 HousingWire Vanguard Award.