You sent out direct mail fundraising, and no matter how often or seldom you check the results...they're not good. What went wrong?

Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it. 

Also:

Using the same envelope and teaser year over year

Deadly in-person fundraising events

Refine vs. redesign

Snopes.com telling...lies?

Visit oneicity.com/pod for video episodes, and see why they have faces for podcasting.