Have you ever visited a website to subscribe to a newsletter, purchase a product, or attempted to view some content, only to have your experience go completely awry? Maybe you signed up for something other than a mailing list. Maybe you purchased a product you didn't know was in your shopping cart. Or maybe the content you tried to view was constantly blocked by cross-selling, promotional materials, or other messaging that wasn't aligned with your goal. These are called dark patterns. This week, Darren begins providing an overview of dark patterns, shares some examples, and talks about the responsibilities as it pertains to the same.

#ux
#darkpatterns
#darrenhood
#userexperience