another startup story with Karmen Tang

Episode 21: Building a skincare E-Commerce brand and running it solo with W.ANT founder Winona Tan


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After moving to Hong Kong, self-confessed skin-care lover Winona Tan decided to start her own skincare company - without any experience of working in the skincare industry. Two years later, W.ANT skincare is stocked in many outlets including Robinsons and the Social Space. Offering a range of soothing cruelty-free, chemical-free and 100% ethical products of course we were interested in the journey she took to get here.

In this episode, we cover topics on what it’s like running an e-commerce business on your own, product development, sourcing suppliers, finding your skin type, superfoods to eat for your health, how to eliminate blackheads, what are these chemicals in skincare products such as retinol, AHAs and BHAs, benefits of Gua Sha facials and much much more!

The another startup story Podcast is for creative entrepreneurs, artists and leaders wanting to be the best versions of themselves. Be the artist of your life. 

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IG: @anotherstartupstory | @tangkarmen
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Find Winona Tan

Website: wantskincare.com
IG: @wantskincare

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another startup story with Karmen TangBy another startup story

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