Craig Lyon learned the importance of storytelling early in his high school experience through play-by-play broadcasting, and it carried through to his major in Telecommunications at Indiana University. As an intern starting out at Nike, he quickly learned the importance of putting in the time to absorb the category and how they were speaking to their consumer. This strong work ethic led to a lengthy career within Nike Basketball Brand Marketing, culminating in a role as Senior Director of Marketing for North America. Craig has begun a new chapter of his career at Connected Cannabis, where he will bring his exceptional strengths as a storyteller and brand marketer to an upstart brand in a rapidly growing industry.

Connected Cannabis