Episode Title: The Smart Publishing Impact Series - Episode 20: Differentiating Your Book with Renée Lautermilch

Episode Summary:

Ever wonder if your book idea is even worth pursuing because “someone else has already written about it”? You’re not alone. In this solo episode, Renée dives into one of the most common struggles for aspiring authors: how to stand out in a sea of existing books. She breaks down why your story—and the way you tell it—is your biggest advantage. You’ll learn how to infuse your personal experiences into your book while still delivering value to your readers. Whether you're writing self-help, instructional, or even memoir, Renée shares simple ways to differentiate your work and create something only you can write.

What You’ll Hear:

• Why your personal story is your built-in differentiator
• How to avoid writing a generic “me too” book
• The fine line between memoir and teaching
• Why feedback from trusted people can help you see the value in your story
• How niching down can make your book stand out
• One powerful question to ask yourself before writing

Quote to Remember:

“If your personal voice isn’t in it, yeah—it’s probably already been written.”

Mentioned in This Episode:

Renée’s book: The One Hour Author, available on Amazon

Upcoming episode with co-founder (and husband) Jonathan Lautermilch.