The First Pencil

Episode 21: Helping Customers in a Digital World


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Digital retail transactions are the next generation in customer experience. Kathi and Mike discuss how caring for the customer’s needs is nothing new, and why that caring mindset will give dealers and their staff a running start in digital retailing. 

Then we share a couple of sub-prime deal stories, of which we have thousands.

We also talk about some key findings in a new E-Lend digital retailing study regarding barriers to digital acceptance within operations. It’s quite interesting!

Link to the E-Lend study HERE.

Get in touch with us!

Kathi: [email protected]

Mike: [email protected]

And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip


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The First PencilBy Kathi Kruse and Mike theCarGuy Correra